Participant Input Provided Factual Approach to Designing Incentive Programs For a Diverse Audience
OneAmerica is a privately held financial services parent organization that includes five companies and a variety of products and services sold by independent producers. It had been running multiple incentive programs through a number of different vendors. The programs and meeting destinations were traditionally based on CEO preferences. A new CFO questioned the return on investment for incentive programs. Could consolidation with one company lead to cost savings? How could they accommodate meeting objectives that varied from company to company? The company also wanted to make sure it was recruiting and rewarding the right people. “We wanted to find a partner who could add value, and who could help us make better business decisions in terms of working with our producers,” said OneAmerica CMO, Brian Lauber.
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