GREEN MEETINGS
How to save sources and money.
In the current times, more and more people who work in the meeting industry are beginning to realize the importance of green meetings Many of them are willing to make steps to this direction but they are facing great obstacles when they try to practice certain tactics for making a meeting green.
Obstacles arise by lack of money and cuts in company budgets, reluctance to changing habits and in many cases, vendors who stand out to this. In order to overcome these obstacles and accomplish their targets for green meetings, planners must acknowledge that the success lies in making their company or the company executives commit to green practices first.
For several associations, corporate social responsibility (CSR) is fundamental to their identity and cause. Having established this, all the decision makers and the participants know for a fact that they “go” for green meeting practices. For the rest of the associations, in fact a great number of them, the incentives to affiliate these practices are not so clear, even if there’s a general willingness to do so.
Read full article in issue 2
GREEN MEETINGS
Nvidia
NVIDIA, one of the biggest companies worldwide in visual-computing technologies, organized on the 25-27 August 2008 a great show in San Jose. The show is called NVISION2008, a name with a maybe prophetic character. During the last years, as the company expanded in new markets, the need for more shows kept increasing. The company’s CEO Jen-Hsun Huang, came up with the idea of a single event that would cover everything in visual computing and would attract more than 10000 attendees. The show would have anything one would expect from a big event-technical tracks, keynote presentations, workshops, expositions, live entairtainment and parties. The objective was to attract a big audience, consisting of designers, scientists and researchers, digital artists, gaming enthusiasts and marketing professionals. The event took place in several exhibition and convention centers of San Jose, after three years of planning.
The different about this event wasn’t its extent (in exhibition space, audience and attendees) but the fact that NVIDIA decided to make all possible efforts and do anything possible, in order to be as “green” as ever.
Read full article in Issue 1